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	Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
	REFIRE 02570.HK	Electrical Components & Equipment	145-165	20	3,333	2024/12/03	2024/12/05	2024/12/06
	Dmall 02586.HK	Application Software	30.21	100	N/A	2024/12/03	2024/12/05	2024/12/06

Summary

We are a mobile advertising service provider in the PRC and mainly provide comprehensive mobile advertising services to our customers for marketing of their brands, products and/or services on media platforms operated by our media partners. We had a market share of approximately 0.1% in terms of gross billing in 2022 in the mobile advertising industry in the PRC. Our services include mobile marketing planning, traffic acquisition, production of ad creatives, ad placements, ad optimisation, ad campaign management and ad distribution. We aim at optimising publicity of mobile ads and maximising their exposure to target mobile users to achieve our customers’ marketing goals and improve their ROI. We are capable of providing comprehensive mobile advertising solutions services as well as one or more of these services, such as production of ad creatives, ad optimisation and ad distribution, to customers to serve their different needs. Over years of our operations since 2015, we have accumulated extensive experience in the mobile advertising industry and have served customers from different industries in the PRC. During the early years of our development in the mobile advertising industry, we mainly provided advertisement distribution services to our customers. Subsequently, we expanded more additional services, such as production of mobile ads in video format and ad optimisation services as standalone services, and developed into our mobile advertising solutions services to meet our customers’ needs. During the Track Record Period, our customers included fast-growing technology companies, well-established social networking software developers, leading content app developers in the PRC and members of companies listed on recognised stock exchanges. For the nine months ended 30 September 2023, we served 150 customers from various industries, covering technology and internet services, financial services and gaming industries in the PRC. We believe that a network for ad distribution is crucial to our continuous development in the mobile advertising industry. Thus, we are committed to developing and establishing solid business relationship with reputable media partners to ensure a smooth and consistent supply of advertising space for our placement of mobile ads. As at 30 September 2023, we have established business relationship with 6 media publishers, which are prominent technology companies in the PRC, and we can distribute mobile ads directly on more than 30 media platforms operated by these media publishers. These media platforms include leading short video platforms, search engine platforms, news and information contents platforms, mobile browsers, app stores and social media platforms. With an extensive network for ad distribution, we can place mobile ads to a wide spectrum of mobile users with different interests. Our capacities to produce and optimise mobile ads are critical to our business growth. Advertisers are generally in greater need of value-added services from mobile advertising service providers and the provision of one-stop mobile advertising solutions services is one of the future trends of the mobile advertising industry in the PRC. Thus, we keep ourselves abreast of the latest market trends and developments, focus our resources to develop and expand our capacities to provide value-added services to customers and enhance our competitiveness in the mobile advertising industry. We also consider that our in-house content production capacity is another driver to our business growth. We can formulate mobile marketing plans and produce ad contents to mobile users to increase the marketing effectiveness of an ad campaign. Our in-house content production team can produce ad contents to mobile users and produce mobile ads in still image format. Moreover, we monitor market trends closely and, in light of the change of reading and browsing habits of mobile users, we increased the offerings of our ad formats from still images and texts to short videos to meet market demands. We commenced production of mobile ads in video format in 2018 and set up a video production base with diverse shooting scenarios of different themes in Beijing in 2020. In September 2022, we relocated our video production base from Beijing to Changsha to expand our production capacities and facilitate our growth and development. We are currently able to produce ad contents and ad creatives in text, image and/or video formats that meet the marketing goals of our customers. Source: Lesi Group (02540) Prospectus (IPO Date : 2024/02/29)
Listing Market	MAIN
Industry	Advertising
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Zhao Libing & Associates (71.25%)
Directors	Zhao Libing (Chairman and Executive Director) Yu Canliang (Chief Executive Officer and Executive Director) Shu Qing (Chief Financial Officer and Executive Director) Nie Jiang (Chief Operating Officer and Executive Director) Chang Qing (Non-Executive Director) Hu Hui (Independent Non-Executive Director) Lu Yao (Independent Non-Executive Director) Zheng Hong (Independent Non-Executive Director)
Company Secretary	Lee Cheuk Wang Nie Jiang
Principal Bankers	China Merchants Bank Bank of Beijing
Solicitors	Jingtian & Gongcheng Conyers Dill & Pearman Loeb & Loeb LLP
Auditors	KPMG
Registered Office	2206-19 Jardine House, 1 Connaught Place, Central, Hong Kong
Share Registrars	Computershare Hong Kong Investor Services Ltd. [Tel: (852) 2862-8628]
Share Registrars Tel No	(852) 2862-8628
Internet Address	http://www.lscx.com.cn
Email Address	[email protected]
Tel No	(86 10) 5992-0731
Fax No

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