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	Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
	REFIRE 02570.HK	Electrical Components & Equipment	145-165	20	3,333	2024/12/03	2024/12/05	2024/12/06
	Dmall 02586.HK	Application Software	30.21	100	N/A	2024/12/03	2024/12/05	2024/12/06

Summary

We are an established sales and marketing service provider, primarily focusing on providing on-site sales and marketing solutions to market-leading FMCG (i.e. fast-moving consumer goods) brand owners and distributors with activities mainly carried out at offline retail stores, such as supermarkets, department stores, outdoor promotional campaigns, etc. During the Track Record Period, we offer four types of services, including (i) customised marketing solution; (ii) tasks and marketers matching service; (iii) marketers assignment service; and (iv) SaaS+ subscription. Further details of our services are set out below: ‧Customised marketing solution. We formulate and implement customised sales and marketing plans of our customers’ merchandise in offline retail stores with a view to raising brand awareness, promoting merchandise and driving sales. In particular, we set up venues, arrange marketers and event consumables and facilitate overall project management. Typical examples of customised sales and marketing activities include promotional activities, marketing events, roadshows, product launch events, order-placing events and appreciation ceremonies. Being our long-established business, customised marketing solution contributed the largest share of our revenue and accounted for 74.0%, 65.5% and 74.4% of our total revenue during each year of the Track Record Period. ‧Tasks and marketers matching service. We formulate and implement standardised sales and marketing activities for our customers’ merchandise at offline retail stores with a view to enhancing our customers’ sales performance. In particular, our customers’ marketing tasks are published via our digitalised tool, namely Touchkit. We analyse historical task performance of marketers to identify their strengths and characteristics. With such analysis, we provide matching recommendation on tasks and suitable marketers. Also, with the aim to achieving our customers’ performance targets, we regularly evaluate the impact of our services on sales performance. Typical examples of standardised sales and marketing activities include sales and promotion of our customers’ merchandise and in-store merchandise display. Tasks and marketers matching service accounted for 7.7%, 14.2% and 13.3% of our total revenue during each year of the Track Record Period. ‧Marketers assignment service. We assign our employee marketers to execute sales and marketing duties as instructed by our customers at designated offline retail stores and help manage human resources-related administration matters of these employee marketers. In particular, we enable our customers to reduce operating costs associated with human resources-related administration matters and enhance management efficiency. As such, our customers can focus on and allocate more management resources towards their core business activities, while having access to stable supply of marketers. Marketers assignment service accounted for 17.8%, 16.7% and 7.8% of our total revenue during each year of the Track Record Period. ‧SaaS+ subscription. We offer customisation (on an as-needed basis) and subscription for our readily-available digitalised tools. In particular, our digitalised tools support our customers to streamline their sales and marketing process and manage their offline retail network, and to make data-driven decisions as well. During each year of the Track Record Period, SaaS+ subscription accounted for 0.5%, 3.6% and 4.5% of our total revenue. Since our inception in 2004, we have strived to provide our customers with sales and marketing services that are comprehensive to their corporate needs. We offer services to customers of different sizes and scales which are scattered over different geographical locations in the PRC in support of their sales and marketing initiatives. Generally, our services require on-site implementation by marketers. Marketers mainly refer to the persons who directly interact with consumers and perform on-site implementation of sales and marketing activities, such as salespersons, frontline staff, etc. In the context of our business operations, we categorise our marketers into employee marketers (who have employment relationships with us) and third-party marketers (who do not have any employment or contractual relationship with us). As of the Latest Practicable Date, our services covered more than 320 cities in 31 provinces/municipalities in China. Source: Plus Group Holdings (02486) Prospectus (IPO Date : 2023/04/28)
Listing Market	MAIN
Industry	Advertising
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Sun Guangjun (58.25%) Xia Jingtang (9.22%) Kuwei Holdings Limited (7.29%) CMB Wing Lung (Trustee) Limited (5.36%)
Directors	Sun Guangjun (Chairman and Chief Executive Officer and Executive Director) Yang Hong (Vice President and Executive Director) Lau Man Tak (Independent Non-Executive Director) Ngan Wing Ho (Independent Non-Executive Director) Lin Feng (Independent Non-Executive Director)
Company Secretary	Chow Kit Ting Guo Yan
Principal Bankers	China Merchants Bank
Solicitors	Eric Chow & Co. in Association with Commerce & Finance Law Offices
Auditors	CL Partners CPA Limited
Registered Office	Room 1202, 12th Floor, Sun House, 90 Connaught Road Central, Sheung Wan, Hong Kong
Share Registrars	Tricor Investor Services Ltd. [Tel: (852) 2980-1333]
Share Registrars Tel No	(852) 2980-1333
Internet Address	http://www.plscn.com
Email Address	[email protected]
Tel No	(86 21) 6032-1928
Fax No

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