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	Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
	REFIRE 02570.HK	Electrical Components & Equipment	145-165	20	3,333	2024/12/03	2024/12/05	2024/12/06
	Dmall 02586.HK	Application Software	30.21	100	N/A	2024/12/03	2024/12/05	2024/12/06

Summary

We are a cross-border digital marketing service provider in China ranking third by gross billing in 2021 for cross-border e-commerce with a market share of 6.2%. According to Frost & Sullivan, we were also the fourth largest cross-border digital marketing service provider in China with a market share of 2.7% by gross billing in 2021. Over the years, we have been dedicated to empowering China-based marketers in user acquisition to better promote and connect themselves to customers worldwide while collaborating with major and well-known media publishers in helping them explore monetization opportunities. For China-based marketers, cross-border digital marketing is the marketing approach to conduct outbound marketing campaigns on online media platforms targeting overseas potential customers by utilizing the Internet marketing technology. According to Frost & Sullivan, for China’s cross-border digital marketing industry, the top three players accounted for 44.4% of the market share in terms of gross billing in 2021. For China’s cross-border digital marketing industry serving e-commerce marketers, the top two players accounted for an aggregate market share of 63.8% in terms of gross billing in 2021, according to Frost & Sullivan. Capitalizing on our deep understanding of marketers’ evolving needs and prompted by the cross-border digital marketing spending along with the growing demand of China-based enterprises to expand overseas business, we had served more than 1,900 marketers as of September 30, 2022, covering a variety of industry verticals of e-commerce, online games and apps. For the years ended December 31, 2019, 2020 and 2021 and the nine months ended September 30, 2022, we served a total of 644, 539, 704 and 762 marketers, respectively, for our cross-border digital marketing business. A substantial part of our gross billing during the Track Record Period was attributable to marketers which have been working with us for more than three years in a row, which is longer than the industry average for the cross-border digital marketing industry in China, according to Frost & Sullivan. We have been the digital marketing service provider for a number of high-profile marketers in China, including, according to Frost & Sullivan, (i) the largest cross-border e-commerce marketplace by revenue in 2021, (ii) the largest standalone online shopping platform for women’s apparel by revenue in 2021, (iii) the largest cross-border social networking platform operator by monthly active user in 2021, and (iv) one of the leading online games companies in China. We had, as of September 30, 2022, curated and collaborated with 19 major and well-known media publishers globally, including major media publishers such as Media Publisher A, Google, Twitter, TikTok, LinkedIn, YouTube and Snapchat, covering social networking, instant messaging, search engine and short-video media platforms, as well as more than 50 industry-specific media publishers each focusing on a specific niche market. As of September 30, 2022, the media coverage of our services reached more than 240 countries and regions in the world, achieving an aggregate of approximately 594 billion impressions and 15 billion number of clicks, respectively, during the Track Record Period. We have been cooperating with Media Publisher A since 2017 as its reseller, being a first-tier digital marketing agent for Media Publisher A in China. According to Frost & Sullivan, we ranked third among Media Publisher A’s resellers in China in terms of gross billing attributable to Media Publisher A in 2021 and we are among the few resellers for Media Publisher A in China with capabilities to serve marketers across industries. During the Track Record Period, we derived a substantial part of our revenue from cross-border digital marketing services under which we provided China-based marketers with standardized, customized and/or SaaS-based solutions to address their needs for cross-border marketing endeavors. We had in 2018 launched our AdoradoTM SaaS platform (劍魚出海SaaS 平台) to deliver our cross-border digital marketing services to marketers in a more data-driven and automated manner. For the years ended December 31, 2019, 2020 and 2021 and the nine months ended September 30, 2021 and 2022, our revenue from cross-border digital marketing services was US$9.5 million, US$11.7 million, US$14.3 million, US$10.1 million and US$9.6 million, respectively, and our gross billing to marketers, being the total monetary value we charge marketers as their marketing spending for implementation of marketing campaigns on media publishers’ platforms, was US$357.9 million, US$477.1 million, US$610.8 million, US$468.8 million and US$337.8 million, respectively. In November 2021, we also commenced to provide cross-border online-shop SaaS solutions with the pilot launch of our PowershopyTM SaaS platform (動力商城SaaS平台) which enables cross-border e-commerce merchants to build, operate, manage and market their own standalone online shops in an “all-in-one” fashion. Our revenue generated from cross-border online-shop SaaS solutions amounted to US$31,034 for the year ended December 31, 2021 and US$603,784 for the nine months ended September 30, 2022. Source: Powerwin Tech (02405) Prospectus (IPO Date : 2023/03/21)
Listing Market	MAIN
Industry	Advertising
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Yu Lu (67.00%)
Directors	Li Xiang (Chairman and Chief Executive Officer and Executive Director) Yu Lu (Deputy Chief Operating Officer and Executive Director) Gong Peiyue (Independent Non-Executive Director) Li Kwok Tai James (Independent Non-Executive Director) Zhao Yan (Independent Non-Executive Director)
Company Secretary	Lam Wing Chi Yu Lu
Principal Bankers	The HongKong and Shanghai Banking Corporation Limited DBS Bank (Hong Kong), Limited China Merchants Bank
Solicitors
Auditors	KPMG
Registered Office	Room 3709, West Tower, Shun Tak Centre, Sheung Wan, Central and Western District, Hong Kong
Share Registrars	Tricor Investor Services Ltd. [Tel: (852) 2980-1333]
Share Registrars Tel No	(852) 2980-1333
Internet Address	http://www.empowerwin.com
Email Address	[email protected]
Tel No	(86 10) 8776-5908
Fax No

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