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To-be Listed
Name
/
Code
Industry Offer Price Lot Size Entry Fee Closing Date
Grey Market Date
Listing Date
REFIRE
02570.HK
Electrical Components & Equipment 145-165 20 3,333 2024/12/03 2024/12/05 2024/12/06
Dmall
02586.HK
Application Software 30.21 100 N/A 2024/12/03 2024/12/05 2024/12/06
Summary
We are an established distributor of F&B and other products for recognised international and domestic Third-Party Brands, and under our Own Brands with substantial scale in Peninsular Malaysia taking into account: (i) our extensive geographical coverage and sales network attributed to our self-operated warehouses and logistics operation across Peninsular Malaysia, complemented by the warehouse and logistics service of our external service providers in the regions not covered by our self-operated warehouses, which in aggregate cover most parts of Peninsular Malaysia and enables us to distribute and sell our products widely and efficiently; (ii) our substantial warehousing capability with an aggregate designated storage capacity of approximately 25,600 CBM as at 30 April 2022, of which approximately 4,550 CBM are equipped with cold facilities that provide optimal storage condition and temperature to maintain the quality of our products; (iii) our substantial logistics infrastructure with a fleet of over 140 logistics vehicles, of which approximately 100 are refrigerated vehicles; (iv) our ability to obtain distributorships and maintain long-term business relationships with recognised international and domestic brands which normally have a preference for sizeable distributors; (v) our substantial and diverse customer base of more than 11,000 active customers (customers that have placed purchase order(s) with us in a particular financial year or period) which shows a consistent demand for our products and services; and (vi) the wide range of products offered by us with more than 4,000 SKUs across nine core categories during the Track Record Period, as elaborated below.

We serve a wide group of retail chains and channels in Peninsular Malaysia ranging from hypermarkets and supermarkets, provision shops, convenience stores and kiosks, hotels, restaurants, caf, bars, school canteens, bakery ingredients shops, F&B dealers and merchandisers, etc. We have a diverse product assortment with over 4,000 SKUs across nine core product categories spanning dairy products, frozen food, packaged food and commodities, sauce, oil and condiments, beverages, specialty products, personal and baby care products, pet care products, cleaning and kitchen supplies, covering over 200 international and domestic Third-Party Brands together with our Own Brands. In addition, we also provide our suppliers with warehousing, logistics, sales and marketing support and other value-added services upon the request of our suppliers to allow them to benefit from our broad industry knowledge and expertise and to ensure an efficient and cost-effective distribution flow of their products.

Our F&B and other products cover more than 200 international and domestic Third-Party Brands originated in different countries such as the United Kingdom, New Zealand, the United States, Malaysia, Japan and China. Examples of the recognised Third-Party Brands we distributed during the Track Record Period included Oreo , Cadbury , Ajinomoto , a British international ice-cream frozen dessert brand, and a New Zealand international dairy product brand. Leveraging our substantial experience accumulated from long years of operations and collaboration with recognised international F&B brands, we have tapped into the sales of products under our major proprietary Own Brands, mainly including CED , Mega Fresh , Mega Food , Sayangku and Snowcat for honey, sugar, salt, frozen seafood, frozen meat, and pet care products, etc., which are available in supermarkets, hypermarkets and convenience stores and kiosks in Peninsular Malaysia.

We also operate an extensive distribution platform offering integrated and efficient end-to-end logistics solutions. Headquartered in Kuantan of Malaysia, we had 12 warehouses as at 30 April 2022 strategically set up around our customers across all our key sales regions of Peninsular Malaysia supported by cold chain facilities with designated cold storage capacity of approximately 4,550 CBM as well as our own logistics vehicles including a majority of refrigerated vehicles. Our extensive distribution platform with temperature-controlled warehousing and logistics facilities is our valuable asset and cornerstone of our business, ensuring that goods are stored and handled at the right temperature throughout the whole logistics process in order to maintain the quality of our F&B products and to reduce wastage due to spoilage, particularly for the product categories of ice-cream and other dairy products as well as frozen food.



Source: Swang Chai Chuan (02321) Prospectus (IPO Date : 2022/08/08)
Listing Market MAIN
Industry Packaged Foods
Background Others
Major Business Area N/A
Corporate Information
Substantial Shareholders Soon Holdings Limited (72.29%)
Tee Kian Heng (5.11%)
Directors Soon See Beng (Chairman and Chief Executive Officer and Executive Director)
Soon Chiew Ang (Executive Director)
Soon See Long (Executive Director)
Khoo Chee Siang (Independent Non-Executive Director)
Ngai Wah Sang (Independent Non-Executive Director)
Tan Teow Choon (Independent Non-Executive Director)
Tiong Hui Ling (Independent Non-Executive Director)
Company Secretary Yeung Kwong Wai
Principal Bankers CIMB Bank Berhad
CIMB Islamic Bank Berhad
Solicitors
Auditors
Registered Office Units 2201-2203, 22nd Floor, Tai Tung Building, 8 Fleming Road, Wanchai, Hong Kong
Share Registrars Tricor Investor Services Ltd. [Tel: (852) 2980-1333]
Share Registrars Tel No (852) 2980-1333
Internet Address http://www.sccgroup.com.my
Email Address [email protected]
Tel No (609) 566-4766
Fax No
 
SITEMAP
Email: [email protected]
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