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	Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
	REFIRE 02570.HK	Electrical Components & Equipment	145-165	20	3,333	2024/12/03	2024/12/05	2024/12/06
	Dmall 02586.HK	Application Software	30.21	100	N/A	2024/12/03	2024/12/05	2024/12/06

Summary

Established in 1997, we are an online retailer headquartered in Hong Kong which engages in the procurement and sale of third-party branded and unbranded Asian fashion & lifestyle, beauty and entertainment products to customers around the world. Since the launch of our first E-commerce B2C platform, www.YesAsia.com (formerly known as AsiaCD.com) (‘‘YesAsia’’) in April 1998, we have been engaging in the E-commerce retail sales of entertainment products. To adapt to changes in the industry and customers’ demand, we launched www.YesStyle.com (‘‘YesStyle’’) in July 2006, an E-commerce B2C platform catering for the increasing popularity of Asian fashion & lifestyle products, and particularly Korean beauty products in recent years. In August 2017, we launched www.AsianBeautyWholesale.com (‘‘AsianBeauty Wholesale’’), which focuses on customers’ purchase needs for business purposes. We have also been engaged in the offline B2B sales of entertainment products, mainly targeting local entertainment retailers in Japan since February 2002. We have built product and information platforms for Asian culture, fashion and beauty lovers around the world. For the year ended 31 December 2020, we enjoy a total average MAU of approximately 5.9 million from our E-commerce platforms and approximately 1.4 million E-commerce customers. Through our extensive product offerings, targeted marketing initiatives and superior customer service, we have established a growing community where consumer feedback and product information can be constantly exchanged between our customers and suppliers. Being an E-commerce gateway and established entertainment product channel, we maintain a diversified customer base in the US, the UK, France, Australia and Canada, and focus on expanding globally to new geographic markets. For the year ended 31 December 2020, revenue generated from the US, the UK, France, Australia and Canada accounted for 41.9%, 8.5%, 8.3%, 7.0% and 6.3% of our total revenue, respectively, while numbers of customers from these countries accounted for 47.2%, 9.7%, 8.0%, 7.2% and 5.7% of the total number of customers, respectively, for the same year. We employ a comprehensive digital marketing strategy that combines various media tools to maximize our exposure to the targeted consumers. In addition to social media marketing, performance marketing and retention marketing, we have also adopted influencer marketing initiatives which capitalize on the broad follower base of influencers and KOLs to enhance our exposure and strengthen customer interactions. We launched our KOL initiative in January 2018, and subsequently our award-winning YesStyle Influencer Program in February 2019, which assist YesStyle to reach a broader worldwide audience. As at the Latest Practicable Date, more than 150,000 KOLs and influencers from around the world have joined our influencer marketing initiatives, providing us with a broad follower base of millions of users. Revenues generated from our influencer marketing initiatives accounted for 1.2%, 7.9% and 17.4% of the total revenue of YesStyle for the three years ended 31 December 2020, respectively. Our YesStyle Influencer Program received the ‘‘Technology Excellence Award’’ in September 2020, granted by Hong Kong Business magazine. Our business processes, from supplier selection and procurement to sales and marketing, are highly integrated and responsive to customer needs. We have established our in-house procurement, content creation, IT and fulfillment competencies to provide tailored support that caters to market dynamics efficiently and economically. In particular, we have built local product teams in South Korea, Japan and Hong Kong to source suppliers and products that resonate well with our customers. Our in-house content team creates rich and diverse content through our blog, newsletters and social media accounts, which distills styles and trends and guides our customers along their shopping journey from discovery to purchase. As a technology driven company, our in-house IT team has relentlessly pursued the development of IT technologies and infrastructures to improve our operational efficiency as well as customer experience. Headquartered in Hong Kong, a global logistics hub, we are able to maintain the efficiency of our warehousing, fulfillment and delivery functions at a high level. According to the F&S Report, outbreak of COVID-19 has reshaped consumers purchase patterns and facilitated a faster growth in E-commerce B2C sales. We have demonstrated a robust growth riding on such E-commerce popularity. For the year ended 31 December 2020, the number of new customers of our E-commerce platforms were 996,669, which increased by 55.9% as compared to 2019, while the average order size placed to our E-commerce platforms registered an increase of 18.5% as compared to 2019. During the year ended 31 December 2020, we have applied and received (i) a one-off government subsidy of approximately US$3.1 million, being the wage subsidy under the Employment Support Scheme, an anti-epidemic fund launched by the Hong Kong Government, and (ii) a one-off subsidy grant of approximately US$18,000 provided by the Japanese Government in light of the outbreak of COVID-19. Save for the one-off government subsidies obtained during the year ended 31 December 2020 and the government subsidy of approximately US$4,000 granted by the Japanese government during the first quarter of 2021 for purchasing equipment for work-from-home arrangement of our Japan office, no other COVID-19 related subsidy has been applied for or received during the Track Record Period and up to the Latest Practicable Date. Our Directors are of the view that we do not expect to receive further COVID-19 related government subsidy going forward. Source: YesAsia Holdings (02209) Prospectus (IPO Date : 2021/06/28)
Listing Market	MAIN
Industry	e-Commerce & Internet Services
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Lau Kwok Chu (37.02%) [00008] PCCW Limited (9.70%) Lui Pak Shing Michael (7.64%) Stonepath Group, Inc. (6.35%) Lau Wai Kit Winkie (5.82%)
Directors	CHU Lai King (Chairlady and Vice President and Executive Director) LAU Kwok Chu (Chief Executive Officer and Executive Director) Chu Kin Hang (Executive Director) HUI Yat Yan Henry (Non-Executive Director) LUI Pak Shing Michael (Non-Executive Director) POON Chi Ho (Non-Executive Director) CHAN Yu Cheong (Independent Non-Executive Director) SIN Pak Cheong Philip Charles (Independent Non-Executive Director) WONG Chee Chung (Independent Non-Executive Director)
Company Secretary	NG Sai Cheong
Principal Bankers	The HongKong and Shanghai Banking Corporation Limited DBS Bank (Hong Kong), Limited
Solicitors	Ronald Tong & Co.
Auditors	RSM Hong Kong
Registered Office	5th Floor, KC100, 100 Kwai Cheong Road, Kwai Chung, New Territories, Hong Kong
Share Registrars	Computershare Hong Kong Investor Services Ltd. [Tel: (852) 2862-8628]
Share Registrars Tel No	(852) 2862-8628
Internet Address	http://www.yesasiaholdings.com
Email Address	[email protected]
Tel No	(852) 2786-0817
Fax No

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