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	Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
	REFIRE 02570.HK	Electrical Components & Equipment	145-165	20	3,333	2024/12/03	2024/12/05	2024/12/06
	Dmall 02586.HK	Application Software	30.21	100	N/A	2024/12/03	2024/12/05	2024/12/06

Summary

We are one of fast-growing market players, despite our short operating history since 2018 in China’s emerging and rapid-growing online short video marketing solutions industry. We mainly generate our revenue by providing one-stop cross-media online marketing solutions, in particular online short video marketing solutions, through our media partners for our advertiser customers to market their products and services. Under the all-in-one service, our revenue is generated by providing customized marketing solutions by planning, producing, placing and optimizing online advertisements, especially online short video advertisements, to help our advertiser customers acquire, convert and retain final consumers on various leading media platforms. We also provide advertisement distribution service, where we acquire user traffic for our advertiser customers to distribute the advertisements on the online media platforms designated by the advertiser customers. We establish recognized and long-term partnership with a broad base of premium media partners, including leading online short video platforms, social media platforms and search engine platforms in China, and offer them opportunities to monetize their ad inventories and user traffic more effectively and efficiently. We operate in a fragmented, competitive and rapid-growing industry where the size of online marketing market in China, as measured by marketing gross billing according to iResearch, increased significantly from RMB218.5 billion in 2015 to RMB766.6 billion in 2020, and is expected to further grow at a CAGR of 16.7% from RMB766.6 billion in 2020 to RMB1,657.3 billion in 2025. According to iResearch, we contributed to approximately 1.1% of the total marketing gross billing of China’s online marketing market in 2020. The online short video marketing market is an important component and driver of the overall online marketing market. Its market size, in terms of the percentage of the market size of online marketing market, has grown significantly from 6.1% in 2018 to 24.1% in 2020, and is expected to increase to 42.5% in 2025 according to iResearch. The online short video marketing market in China, in terms of the total online short video marketing gross billing, increased significantly at a CAGR of 147.3% from RMB30.2 billion in 2018 to approximately RMB184.6 billion in 2020, and is expected to further grow at a CAGR of 30.7% from RMB184.6 billion in 2020 to RMB704.3 billion in 2025 according to the same source. Meanwhile, according to iResearch, we ranked the second largest online marketing service provider in China in terms of gross billing generated from online short video advertisements placed on online media platforms in 2020 with market share of approximately 3.0%1. We also ranked the second largest online marketing service provider in China in terms of gross billing generated from advertisements placed on online short video platforms in 2020 with market share of approximately 3.9%1. In addition, we ranked the largest online marketing service provider in China in terms of gross billing generated from advertisements placed by general e-commerce platform advertisers on online short video platforms in 2020 with market share of approximately 16.0% according to the same source. Our rapid growth, in particular, the revenue growth during the Track Record Period was mainly attributable to (i) the rapid growth of online short video marketing industry since 2018; and (ii) our strengths in content production capabilities, market-oriented technology strengths and insightful management leadership to build and develop strong advertiser customer and media partner bases. We were dedicated to providing high-quality, attention-catching and effective online short video marketing solutions since our incorporation in 2017. As a result of the increasing popularity of online short videos, prevalence of internet mobile devices and upgraded information technology infrastructure, China’s online short video marketing market experienced significant growth since 2018 and its market shares increased to 6.1% of the total online marketing market in the same year. We were able to enjoy customer and media partner network effects and achieve rapid growth in line with the fast development of online short video marketing solutions market. During the Track Record Period, our total revenue generated from online marketing solutions business increased significantly from RMB1,156.3 million in 2018 to RMB3,450.9 million in 2019 and further to RMB6,360.7 million in 2020, and increased from RMB1,441.3 million for the four months ended April 30, 2020 to RMB2,214.2 million for the four months ended April 30, 2021. Our profit for the year increased rapidly from RMB50.1 million in 2018 to RMB81.9 million in 2019 and further to RMB133.2 million in 2020, and increased from RMB12.6 million for the four months ended April 30, 2020 to RMB68.6 million for the four months ended April 30, 2021. In particular, our total gross billing generated from online marketing solutions business increased significantly from RMB1,972.4 million in 2018 to RMB5,152.2 million in 2019 and further to RMB8,767.5 million in 2020, and increased rapidly from RMB2,046.5 million for the four months ended April 30, 2020 to RMB3,123.5 million for the four months ended April 30, 2021. The number of our advertiser customers increased from 484 in 2018 to 757 in 2019 and further to 1,028 in 2020, and increased from 565 for the four months ended April 30, 2020 to 651 for the four months ended April 30, 2021. As at the Latest Practicable Date, we had over 900 advertiser customers. The average gross billing generated by each advertiser customer, which is measured by the total gross billing divided by the total number of our advertiser customers, increased from RMB4.1 million in 2018, to RMB6.8 million in 2019 and further to RMB8.5 million in 2020, and increased from RMB3.6 million for the four months ended April 30, 2020 to RMB4.8 million for the four months ended April 30, 2021. Source: UJU Holding (01948) Prospectus (IPO Date : 26/10/2021)
Listing Market	MAIN
Industry	Advertising
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Ma Xiaohui & Associates (72.67%)
Directors	Peng Liang (Chairman and Chief Executive Officer and Executive Director) Luo Xiaomei (Chief Financial Officer and Executive Director) Song Yi (Independent Non-Executive Director) Wang Gao (Independent Non-Executive Director) Ye Fei (Independent Non-Executive Director)
Company Secretary	Hong Kam Le
Principal Bankers	Shanghai Pudong Development Bank Co., Ltd. Standard Chartered Bank (Hong Kong) Ltd.
Solicitors	DeHeng Law Offices
Auditors	PricewaterhouseCoopers
Registered Office	28th Floor., Henley Building, No. 5 Queen’s Road Central, Central, Hong Kong
Share Registrars	Tricor Investor Services Ltd. [Tel: (852) 2980-1333]
Share Registrars Tel No	(852) 2980-1333
Internet Address	https://www.ujumedia.com/
Email Address	[email protected]
Tel No	(86 10) 6464-2557
Fax No

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